Sanrio Characters Sweets Collection

The Sanrio Characters Sweets Collection is a limited-edition dessert collaboration between Ginza Cozy Corner and Sanrio, returning in spring 2026 after a highly successful debut. Designed to appeal to fans of all ages, this collection combines adorable character designs with refined Japanese patisserie, making it an ideal seasonal treat for locals and visitors alike.

A Spring Re-Release Loved by Fans

First introduced in August last year, the Sanrio Characters Sweets Collection quickly gained attention on Japanese social media, with many fans commenting on how cute and heart-fluttering the cakes were. Due to popular demand, the collection is now re-released in a spring-themed presentation, featuring a pastel-colored box decorated with cherry blossoms.

This timing makes the collection especially suitable for Hinamatsuri (Girls’ Day), White Day, or as a thoughtful spring gift. The concept blends celebration, nostalgia, and visual charm, all wrapped in a compact, gift-ready format.

What’s Inside the Collection

Sanrio Characters Sweets Collection (9 Pieces)

The main offering is a boxed set of nine petite cakes, each inspired by a beloved Sanrio character. The cakes are designed to be both playful and satisfying, combining familiar dessert flavours with character-themed details.

Examples include:

• Apple custard cream tarts

• Pudding-flavoured roll cakes

• Soft sponge and cream combinations designed around each character

Each petit cake is carefully sized and styled to bring a smile before the first bite.

Price: 3,300 yen (3,564 yen including tax)
Sales period: February 16 to March 15, 2026

Hello Kitty Apple Cake

New for this release is the Hello Kitty Apple Cake, a miniature cake created for individual enjoyment. It balances the refreshing sweetness of apple with the clean, gentle flavour of cheese, making it light yet satisfying.

This single-serve cake is ideal for solo treats, small gifts, or first-time buyers who want to sample the collaboration.

Bonus Collectable: Sweets Newspaper Leaflet

Customers who purchase the nine-piece Sanrio Characters Sweets Collection will receive a “Sanrio Characters Sweets Newspaper” leaflet. This easy-to-fold, cut-out insert introduces each character and explains the taste and concept behind every cake. It adds a collectable element that many fans appreciate, especially those purchasing the set as a keepsake or gift.

Reservation and Purchase Information

In-Store Reservations

Reservations are currently being accepted at Ginza Cozy Corner stores that sell fresh cakes. Availability depends on the individual store.

Online Reservations

• Reservation period: January 23 to March 10, 2026

• Collection period: February 16 to March 15, 2026

Online reservations allow customers to book in advance and pick up the cakes at a participating store. Please note:

• Online reservations are available only at selected stores

• Only the Sanrio Characters Sweets Collection (9 pieces) can be reserved online

• The Hello Kitty Apple Cake is sold in-store only

Where to Buy

The collection is sold at Ginza Cozy Corner locations nationwide, which handle fresh cakes. Some regions lack stores that handle fresh cake, so availability may vary by location. Visitors are encouraged to confirm participation with their nearest store before planning a visit.

Assortment contents for the above image.

1. Hangyodon: Soda-flavoured whipped cream cake

2. Hello Kitty: Apple custard cream tart

3. Cinnamoroll: Yoghurt-flavoured whipped cream roll cake

4. Kuromi: Cocoa tart with blueberry glaze and blueberry cream

5. My Melody: Strawberry glaze and condensed milk cream tart

6. Kerokerokeroppi: Cake with condensed milk, whipped cream, and melon-flavoured glaze

7. Pom Pom Purin: Roll cake with pudding-flavoured cream and caramel whipped cream

8. Little Twin Stars: Soda Jelly & Peach Jelly

9. Pochacco: Cocoa tart with condensed milk cream and caramel cream

Why This Collection Is Worth Seeking Out

For Sanrio fans, this collaboration offers more than novelty. It combines character design, seasonal Japanese gifting culture, and quality desserts in a way that feels thoughtful rather than gimmicky. For Western visitors, it’s a rare chance to experience a Japan-exclusive Sanrio collaboration that is both edible and highly photogenic.

Whether you are celebrating a seasonal event, shopping for a unique gift, or simply indulging your love for Sanrio characters, this collection fits naturally into a spring itinerary in Japan.

Conclusion

The Sanrio Characters Sweets Collection is a charming example of how Japanese confectionery blends pop culture with seasonal tradition. With its spring-themed presentation, fan-favourite character designs, and carefully crafted flavours, it stands out as a memorable dessert experience. For Sanrio fans visiting Japan in early 2026, reserving this collection in advance is a rewarding way to celebrate Hinamatsuri, White Day, or the arrival of spring itself.